Become IndustryApproved

Approved by who? Approved by you.

Everyone asks what you are going to do.
Nobody asks who you are going to become.
This is that.

What this is

Not a course.
Not a qualification.
Not somebody telling you how to shape yourself to fit the world.

It is a way of working on the thing inside you until it is real enough to make happen.

Four beats, in order:

Know. The acorn in you. Your story. The one you feel, not the one you were given.

Create. Put it into the world, through the substance and power of your ideas.

Make. Test it. Try it. Walk it. Wear it. Learn, change it, go again.

Become it. Integrate. Align. Find your tribe. Go forward together.

What comes out the other side is not a certificate. It is something about you.

How you take it: Two ways

Twelve weeks. The Sprint.
Daily beats, weekly moves.
Content to hear, read, do.
Fast, close, immersive.
You will be working on it most days.
At the end you will have made something real,
to either venture further, or use as proof to get a job.

The year. The Slow Path.
The same journey with time to breathe.
We designed IA this way, as an inner backbeat to your outer life.
Listen, read, apply, do.
To let the work surface without rushing or intense effort.

Who is with you

Weekly(ish) live calls. Live is live, not recorded.
The others doing it alongside you.
And @IA/AI.

@IA/AI is our AI skills coach, trained on this work.
It is there for the bits where you get stuck, helping push an idea past its first version, or prepare to test it, or help you understand how people become fans of things, and what that means for yours.

It will not write your story or have the ideas for you. That is the whole point, and it will say so itself.

A programme about becoming future ready that pretended AI was not in the room would not be preparing you for anything. So it sits on your preferred AI as a skill, trained to be in service to you and your ideas.

Before you decide, four questions

Nobody sees your answers. This is not a test.
It's you marking your readiness.
Be honest, because lying here only costs you.

Is there something in you to which you don't yet have an answer?
An idea. A pull. A thing you keep coming back to even though it makes no sense yet.
If yes, you already have what this needs.
If you cannot find one, that is fine too.
This programme grows what is already there. It does not hand you one.

Whose approval are you living?
Sit with it. Parents. A teacher. A version of yourself from three years ago. An algorithm.
We all have an answer. This isn't about going against those who love and support you.
It just says eventually your approval for who you are and who you're becoming sits within.

Can you do the work on the days you do not feel like it?
Not every day, and not perfectly.
But most days, when nobody is watching and nobody claps.
Because that is the actual work. There is no other version.

Are you ready to be seen before you are finished?
You will show unfinished work to other people. Not polished. Not ready.
Our ideas are all a work in progress, including the ones about us. Are you ok with that?
If it is a firm no, come back when it is a maybe.

If you are in

Pick your door. Pay. You are in the room the same day, and it starts.
Daily emails with links to content that holds you through the experience:
the programme, the daily and weekly work, the live call,
and the others doing it alongside you.

Choose your experience.

Twelve weeks. The Sprint.USD $595, or pay weekly at $49.50 The year. The Slow Path.The price of a coffee a week, USD $4.95

If you are not sure

Save this page.
Follow IA on Instagram.
Nobody is going to chase you.
Come back when ready.

Who's behind this? This guy, Matt Hart.
Twenty five years asking one question, how people become fans of things.
This is that question that IndustryApproved turns around,
and asks "how do you become a fan of yourself?"
If you still have questions, drop him an email, he'll respond directly:
matt@matt-hart dot com